Hoxton Beach – The Best Falafel in London

Admittedly I almost always steered clear of Falafel in restaurants – in my experience falafel meant tasteless, dry mouthfuls which rolled around the palate, resisting with all its might at being swallowed. It wasn’t that I was eating in the wrong places, it was simply that the falafel on offer didn’t fill me with joy. Then one day a colleague of mine, Mohammed, placed a foil package on my desk. On opening this steaming parcel, I discovered a falafel which changed my world. Mohammed’s vibrantly green homemade falafel were juicy and aromatised with garlic and herbs. They weren’t made with ground chick peas either, but a mixture of chick peas and dried fava beans. These falafel told the story of a man who emigrated from Cairo in his twenties. Now pushing 50, Mohammed never abandoned the food his mother taught him how to cook before he left. I guess his falafel were made with love.

Since that moment of falafel revelation most attempts to find such mouth wateringly moist falafel have failed. Until I came across a jewel in the midst of Central London, tucked away in the cobbled courtyard otherwise knows as Goodge Place Market.

To claim to have found the BEST falafel in a city so richly diverse is a bold statement but one I feel I can confidently make. Hoxton Beach has reaffirmed my love of falafel with its freshly fried offerings. Every mouthful of the wrap delights with crispy yet moist falafel, tahina sauce and homemade pickles. It is now 11:14 am and as I write this article I am salivating in anticipation of the wrap I will eat for my lunch today.

Goodge Street is heaving with eateries which supply the hungry office workers of Fitzrovia – yet why pay for an over priced burrito or faddy salad when there is nutty deliciousness on offer.  Hoxton Beach’s wraps are not pre made and heated in microwaves like a certain trendy Middle Eastern restaurant nearby. The men who work at Hoxton Beach are the real deal, themselves Middle Eastern and perhaps have the best understanding of how falafel wraps are meant to be. They churn out freshly fried balls of deliciousness and dress them just how we want them to be. No tahina? No problem. Extra pickles? Sure! There is always a polite good morning / good-bye / thank you and smile too. They are welcoming and hospitable even for the few moments it takes to prepare your wrap. Patrick Matthews, founder of the Hoxton Beach company, fell in love with Middle Eastern cuisine after studying Arabic in Damascus. (I on the other hand fell in love with Damascus after eating at Abu Zaad!) With a particular love of falafel, Patrick wanted to popularise them upon his return to Blighty. Good job Patrick and thank you Hassan, (the company chef) for your tasty recipe which has reignited my love affair with humble falafel.

Falafel is one of those foods to which many people lay their claim. From Israel, to Palestine, Lebanon, Egypt and beyond, falafel crosses cultures and perhaps unites people beyond borders. ‘It’s only Falafel, there’s no need to be so dramatic!‘ I hear you say. Well, I’m putting so much importance on this street food because food is life, food is what we cherish when there is nothing else. Its something we all have in common despite our differences so when one dish stretches itself over a large geographical area notorious for upheaval why not celebrate something which unites the area rather than divides?

Check out Hoxton Beach stalls in Goodge Place Market, Whitecross Street and Exmouth Market or click here for stockists and try to recreate your own wraps.

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